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Is this the worst piece of marketing ever? — “Cut carbon emissions, or we’ll blow up you and your children.”

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Earlier this year, the folks behind the 10:10 organization must have been sitting in a meeting room somewhere trying to figure out how to advance their cause. A good cause, too — the group aims to pressure individuals, organizations, and governments to reduce carbon emissions by ten percent by 2011.

So suddenly someone at this meeting says:

“Let’s blow up children!”

And the assorted environmental honchos gasp in delight and pat each other on the back.

Then they get to work. And on October 1st, they release the above video, which they dub “No Pressure.”

Well done, guys. As James Delingpole wrote in the Telegraph:

With No Pressure, the environmental movement has revealed the snarling, wicked, homicidal misanthropy beneath its cloak of gentle, bunny-hugging righteousness.


Reactions like this forced the group to quickly remove the video, saying they had “miss[ed] the mark.”

Right. So just so we’re clear: Pretending to blow up schoolchildren is not a good way to advance a good cause.

Thanks for taking the fall, guys. I mean, who would’ve guessed?

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