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Korean Soccer Team Drives Economy (And Future Birthrates?)

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Convenience store owners in Korea may be the biggest winners from the Korea-Greece victory in the World Cup Saturday.

According to JoongAng Daily, a major English newspaper in South Korea, Bokwang Family Mart chain store sales in areas close to large cheering spots were 189 percent higher than last year’s sales.  Sales between 4 p.m. and midnight, when crowds were heaviest, jumped 358 percent.

Fans braved the rain to spend their won on food, beer, drinks, raincoats, and condoms.

Stores in residential areas saw an even larger increase with beer sales up 313 percent and snacks up 244 percent.

But the biggest growth came with condom sales. GS25, a large chain convenience store, reported that their condom sales were five times higher than during last World Cup, when the Korean team was not performing as well.

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