MEDEA’s social media vodka
Matt Sandy wants to be the Mark Zuckerberg of bottle making.
Working with his colleagues at MEDEA, he’s developed a series of vodka bottles with programmable LED message displays.
Why would you want a flashing message on a bottle?
In the above video Sandy, who is basically an awkward suit with a greased mullet on top, explains his vision. His “passion” is to let vodka drinkers of the future “communicate from a bottle to bottle.”
Makes sense. I have frequently, while drunk, tried to communicate with my friends, who were also drunk, using glass bottles. These efforts included: scratching on my friend’s bottles, smashing my bottle into theirs, rubbing the bottles together while thinking hard, and so on. None of these worked. The critical stage of direct bottle-to-bottle communication was never achieved.
As Matt Sandy says, the bottle’s trip to South Carolina a “beautiful story” that, to loosely paraphrase, goes something like this: So there was some guy who liked it and he bought it and distributed it in South Carolina.
Anyway, apparently, the bottle is not only a joy to watch, it’s also a joy to operate, as Charlie Sorrel at Wired’s Gadget Labs recently discovered:
Here’s where you expect me to point out the flaws, and you will not be disappointed. I give you exhibit A, the programming instructions. As you read, remember that these steps need to be carried out whilst intoxicated:
Step 1: Press the ON/OFF button
Step 2: Press the ENTER button to enter programming mode
Step 3: Press the P-U (UP) to select line (1-6) to save message in
Step 4: Press ENTER to confirm the line where the message will appear
Step 5: Press the P-U and P-D buttons to find the first character of your message, and press ENTER to save after each character selection. Note: space can be found after the letter Z.
Step 6: To finish, after you have selected the last character, wait until you see a blinking “A”, then press the ON/OFF to save the entire message.
You’re all set! Your message will now begin to scroll on the ticker.
Note: Do not leave the display on in the programming mode. Press either the P-U (DOWN) or the ON/OFF button to exit the programming mode.