Posts with the tag "ideo"


The Future of the Book. from IDEO on Vimeo.

IDEO’s “The Future of the Book.”

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The above concept video by IDEO, a “global design consultancy,” shows just how much potential tablet computers have to change how we read. The little computers will be able meld multiple media forms into one amorphous and ever changing product.

The funny thing is, the video also shows why tablet PCs are never going to really kill e-readers. The brave new world of publishing might lead to groundbreaking products, but they will be fundamentally different products from a book. The distractions that come part and parcel with interactivity fundamentally alter the experience of reading. There’s a good number of people out there who read books almost entirely for an escape from distractions.

Interactive magazines on the other hand — well, there’s some serious potential in that.

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