Posts with the tag "online phenomenon"
Back in 2008, during a Hollywood writer’s strike, Joss Whedon set out to prove that filmmakers didn’t need big budgets and big distribution to create something that would resonate with movie fans. So he took Neil Patrick Harris, Nathan Fillion, and Felicia Day, and put them in a… musical. Which is not something one would immediately deem a “good plan with a high probability of success.” Honestly, on the surface, the concept sounds ridiculous – Doogie Howser, M.D. and Captain Malcolm from Serenity, not only together, but singing?
However, we’re talking Joss Whedon here. There’s a reason he has millions of rabid fans – the man’s a genius. “Dr. Horrible’s Sing-Along Blog“, released exclusively online in three acts, was a resounding success, garnering a server-crashing 2-plus million views in its initial week-long run, not to mention spawning countless fan and tribute videos, sites, and Internet memes. Then, Whedon and Company released a Dr. Horrible DVD with bonus features like singing commentary, to very brisk sales and overwhelmingly positive reviews.