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The Puertori.co Dilemma

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A few months ago, my cousin and I were up late one night in his Arlington, Va., apartment. He was on Reddit.com.  I was on morewords.com. I was searching for every word combination that ended in ‘co’ because earlier that day my brother had told me that the .co domain registry was open for business. The registry, which is the property of the Colombian government, was accepting bids for domain names. Like a kid in a candy store, I tried every single domain name combination I could think of. Here are some of the addresses I struck out on:

  • moroc.co
  • dis.co
  • ta.co
  • tobac.co
 

I had just about given up when my cousin asked, “Have you tried puertori.co?” I nearly fell off the couch. How could have I forgotten about my heritage? Blasphemous, I know.

I plugged the website address in and found that it was available for $300 as long as no one else was willing to pay that same amount. With little hesitation, my cousin broke out his credit card while I broke out my check book to split the cost in half.  The whole experience was a rush. We felt like we had won the lotto. I spent the rest of the night on lamborghini.com while he priced some Azimut yachts.

Three weeks ago, my cousin got the distressing news that he wasn’t the only person to come up with puertori.co. After numerous conversations with the people at the .co registry, I found out that we were one of a handful of people or businesses who could bid on the website when it went to auction on September 1st. That day is now here and we’re still unsure of what to do.

If we bid, how much is too much? According to a story on dotweekly.com, the domain imbd.co was auctioned off for more than $5,000. If we don’t bid, we keep our $300 investment.

What do you all think?

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